<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>I am a doer. I have a PhD, an irresistable personality and a deep long-lasting love for nerds and heavy eye makeup. This is the story of what happened when I embarked on a journey which meant I had to leave my comfort zone and start doing something completely new, as a member of the Divine Robot iPhone Developers Team. My first and foremost mission will be to promote our iPhone games, with no idea of how to do it. From now on, I will live and breathe 
Divine Robot. This is my story.</description><title>Divine Robotrix</title><generator>Tumblr (3.0; @divinerobotrix)</generator><link>http://divinerobotrix.tumblr.com/</link><item><title>hollystair:

eyeliner like this is bold, but i like it. 
</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lut8vhp3xa1qdwo7go1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://hollystair.com/post/12926255222/eyeliner-like-this-is-bold-but-i-like-it" target="_blank"&gt;hollystair&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;eyeliner like this is bold, but i like it. &lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://divinerobotrix.tumblr.com/post/12935136871</link><guid>http://divinerobotrix.tumblr.com/post/12935136871</guid><pubDate>Thu, 17 Nov 2011 21:34:54 +0100</pubDate></item><item><title>Banner</title><description>&lt;p&gt;We&amp;#8217;re trying something new. Despite everything I&amp;#8217;ve read about banners and that they &lt;a href="http://appvised.com/2011/04/13/why-advertising-your-iphone-app-is-a-waste-of-money-2/" title="Ads" target="_blank"&gt;don&amp;#8217;t boost sales&lt;/a&gt; we felt we needed to give it a try, considering we are expecting to have a new release out in a couple of weeks and wanted to try banners out and see if what people say is right or not. Since &lt;a href="http://itunes.apple.com/se/app/blobster/id424226882?mt=8" title="Blobster" target="_blank"&gt;Blobster&lt;/a&gt; is published by &lt;a href="http://www.chillingo.com" title="Chillingo" target="_blank"&gt;Chillingo&lt;/a&gt;, they have been doing most of the advertising, but we need to get some own idea of what kind of PR works and what doesn&amp;#8217;t. So we bought ad space at &lt;a href="http://toucharcade.com" title="toucharcade" target="_blank"&gt;Toucharcade&lt;/a&gt; for 30 days and will be able to check the click-through numbers - see if it&amp;#8217;s worth it. I&amp;#8217;ll let you know. &lt;/p&gt;
&lt;p&gt;Will be arranging a couple of contests this weekend. We still have some promo codes and T-shirts left. After that, it&amp;#8217;s time to start planning for the campaign work for our next release. &lt;/p&gt;
&lt;p&gt;Also, when not keeping busy with my &amp;#8220;day job&amp;#8221; at the university, I&amp;#8217;m working with our developers on ideas for a new app. It&amp;#8217;s a small utility app, not a game this time. We were hoping to be able to develop it quickly and release it before New year&amp;#8217;s but it seems like that tight a schedule won&amp;#8217;t work:(. Anyway, as soon as we&amp;#8217;re getting a bit closer I&amp;#8217;ll write more about it here. &lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/12934883670</link><guid>http://divinerobotrix.tumblr.com/post/12934883670</guid><pubDate>Thu, 17 Nov 2011 21:28:00 +0100</pubDate><category>blobster</category><category>chillingo</category><category>advertisement</category><category>toucharcade</category></item><item><title>Being in control</title><description>&lt;p&gt;So the other day I heard on Swedish radio that bulimia is actually twice as common as anorexia. Which surprised me, and it surprised me that it surprised me. Why is it a surprise? Well, because you rarely hear about people being bulimic, but you do hear a lot about eating disorders as in &amp;#8220;this and that actress/pop star has an eating disorder&amp;#8221;=she is way too thin (anorectic). I guess it&amp;#8217;s just much more attractive to be in control - even if that means starving yourself to death - than to be a mess, i e binge eating and then throwing up in a never ending cycle. The point I&amp;#8217;m trying to make here is: assuming that young women want attention and love (as we all do), how can they ever feel comfortable in their own bodies if we all feel more affection for them and pay more attention to them when they have too much control over their bodies than when they don&amp;#8217;t? Admittedly, anorexia is more visible than bulimia, but still, it&amp;#8217;s obvious that it is an illness that triggers our attention (and sometimes I think, even awe) more, if only because the underlying assumption that its victims have some strength and self-control. Excelling in remolding your body into something you believe is attractive is still some kind of achievement, I guess.The imprisonment of being a woman.&lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/12509165397</link><guid>http://divinerobotrix.tumblr.com/post/12509165397</guid><pubDate>Tue, 08 Nov 2011 12:30:15 +0100</pubDate></item><item><title>jaymug:

Be You. Not Them.
</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lty0cz13eD1qiqf01o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.jaymug.com/post/12197461028/be-you-not-them" target="_blank"&gt;jaymug&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Be You. Not Them.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://divinerobotrix.tumblr.com/post/12197569659</link><guid>http://divinerobotrix.tumblr.com/post/12197569659</guid><pubDate>Tue, 01 Nov 2011 16:03:14 +0100</pubDate></item><item><title>Here we go.</title><description>&lt;p&gt;One of this fall&amp;#8217;s milestones reached: today is the launch of &lt;a title="Blobster" target="_blank" href="http://itunes.apple.com/app/id424226882?mt=8"&gt;Blobster 1.3&lt;/a&gt; and &lt;a title="Blobster Lite" target="_blank" href="http://itunes.apple.com/app/id469896782?mt=8"&gt;Blobster Lite&lt;/a&gt; on appstore. Really excited to see if that will add to our sales. I&amp;#8217;m &lt;a title="BlobsterApp" target="_blank" href="http://twitter.com/#!/BlobsterApp"&gt;twittering&lt;/a&gt;,&lt;a title="Blobster on FB" target="_blank" href="http://www.facebook.com/BlobsterApp"&gt; facebooking&lt;/a&gt;, &lt;a title="Toucarcade" target="_blank" href="http://toucharcade.com/"&gt;Toucharcade&lt;/a&gt;&amp;#8216;ing and trying to spread the word any way I can. Blobster has been a huge success, but the competition in the appstore is fierce and we really need to boost our sales. Lot of new stuff in the pipeline, and this is the first step.&lt;/p&gt;
&lt;p&gt;People in the know have different opinions about publishing lite versions of iOS apps - &lt;a title="Boost" target="_blank" href="http://mobileorchard.com/interview-with-app-marketing-guru-matthew-palmer-of-marketing-your-app/"&gt;some&lt;/a&gt; say it could boost sales, while others have the opposite experience. Since our position on the lists have dropped far, far below our former #3 in the US top games list (this summer), we felt we really had nothing to lose. It&amp;#8217;s tough to compete with Angry Birds and Cut the rope, but our publishers &lt;a title="Chillingo" target="_blank" href="http://www.chillingo.com/"&gt;Chillingo&lt;/a&gt; have been a great help.&lt;/p&gt;
&lt;p&gt;Anyway, here goes. I&amp;#8217;ll let you know the result.&lt;/p&gt;
&lt;p&gt;And by the way there&amp;#8217;s a Blobster HD (iPad) &lt;a title="HD" target="_blank" href="http://itunes.apple.com/app/id436755512?mt=8"&gt;version&lt;/a&gt; and  HD lite &lt;a title="HD lite" target="_blank" href="http://itunes.apple.com/app/id469907749?mt=8"&gt;version&lt;/a&gt; too.&lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/12196544454</link><guid>http://divinerobotrix.tumblr.com/post/12196544454</guid><pubDate>Tue, 01 Nov 2011 15:15:30 +0100</pubDate><category>lite</category><category>iphone</category><category>games</category><category>chillingo</category><category>marketing</category><category>appstore</category></item><item><title>jaymug:

Transfer Accelerator - A slide for people in a hurry at...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_ltq8e2jpz81qiqf01o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.jaymug.com/post/11994497131/transfer-accelerator-a-slide-for-people-in-a" target="_blank"&gt;jaymug&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Transfer Accelerator - A slide for people in a hurry at Utrecht Overvecht Station, The Netherlands&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://divinerobotrix.tumblr.com/post/12000679156</link><guid>http://divinerobotrix.tumblr.com/post/12000679156</guid><pubDate>Thu, 27 Oct 2011 22:10:57 +0200</pubDate></item><item><title>Where will the contests be held (website) to win the blobster t-shirts?</title><description>&lt;p&gt;Hi! They will be held on Twitter, you can folllow @BlobsterApp so you won’t miss out - probably some time next week. See you there!&lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/11919583086</link><guid>http://divinerobotrix.tumblr.com/post/11919583086</guid><pubDate>Tue, 25 Oct 2011 23:04:33 +0200</pubDate></item><item><title>Finally</title><description>&lt;a href="http://itunes.apple.com/se/app/blobster/id424226882?mt=8"&gt;Finally&lt;/a&gt;: &lt;p&gt;We have a release date of the updated version of Blobster (1.3) - a whole new world - and the new Blobster Lite, free version! November 1st is the big day. I’m preparing for Twitter/Facebook contests as I write this. We will launch some promotional retweet contests on @BlobsterApp and try to get more fans (cross your fingers,surfing around at &lt;a title="Eleven" target="_blank" href="http://eleven.se/"&gt;eleven.se&lt;/a&gt; last night I realize I NEED MONEY to buy all that stuff that will make me look even more fabulous). It’s for a good cause!&lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/11907450145</link><guid>http://divinerobotrix.tumblr.com/post/11907450145</guid><pubDate>Tue, 25 Oct 2011 16:08:03 +0200</pubDate></item><item><title>Playgrounds vs theme parks</title><description>&lt;p&gt;&amp;#8220;In a playground you buy one ticket for all tricks&amp;#8221; but ‘‘in a theme park you get free entrance but pay for each trick’’. Player&amp;#8217;s comment on cash trade in free online games. From article about Cash Trade in Free-to-play Online Games. See more &lt;a title="Cash trade in free online games" target="_blank" href="http://gac.sagepub.com/content/6/3/270"&gt;here&lt;/a&gt;.&lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/11732123511</link><guid>http://divinerobotrix.tumblr.com/post/11732123511</guid><pubDate>Fri, 21 Oct 2011 16:08:00 +0200</pubDate><category>free</category><category>online</category><category>games</category><category>cash</category></item><item><title>Gaming cultures</title><description>&lt;p&gt;Reading interesting &lt;a title="Gaming mentalities" target="_blank" href="http://gac.sagepub.com/content/6/4/327"&gt;research&lt;/a&gt; on gamer mentalities, concluding that boundaries between different kinds of gaming mentalities are not clear-cut, that &amp;#8220;the majority of digital gaming takes place between &amp;#8216;casual relaxing&amp;#8217; and &amp;#8216;committed entertaining&amp;#8217;&amp;#8221; defying the stereotyped view on gamers that are either completely immersed or addicted to specific games.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_ltf2x9SlhM1r1rry7.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;CC BY-NC-ND By Chris J Bowley (Flickr.com)&lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/11730868137</link><guid>http://divinerobotrix.tumblr.com/post/11730868137</guid><pubDate>Fri, 21 Oct 2011 15:04:53 +0200</pubDate></item><item><title>T-shirts</title><description>&lt;p&gt;It&amp;#8217;s been a busy week, planning for the release of Blobster 1.3 and Blobster Lite and thinking of fun contests that we want to launch to celebrate the occasion. Looking forward to see if the releases and the promotional activitites will push Blobster higher up on the charts. Crossing my fingers. Doing a lot of research on app marketing, Twitter promotion etc etc. It&amp;#8217;s a jungle, really. Nobody really seems to know what they&amp;#8217;re doing, sometimes it just works. And sometimes not.&lt;/p&gt;
&lt;p&gt;At least I got the cool Blobster T-shirts for our contests in the mail. Although - being a size 2 -  I could probably use the L ones as a wind shield should I ever find my self lost in one of the beech forests in South Sweden where I live (a scenario about as probable as spotting Victoria Beckham eating chocolate cake with whipped cream), and although I never - ever - wear baggy T-shirts, I&amp;#8217;m thinking about keeping one for myself, they look sooo good. &lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_ltdusjPhHH1r1rry7.png"/&gt;&lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/11705018136</link><guid>http://divinerobotrix.tumblr.com/post/11705018136</guid><pubDate>Thu, 20 Oct 2011 23:10:03 +0200</pubDate></item><item><title>Don't Let The Door Hit You On The Way Out Of Google Reader</title><description>&lt;a href="http://googlereader.blogspot.com/2011/10/upcoming-changes-to-reader-new-look-new.html"&gt;Don't Let The Door Hit You On The Way Out Of Google Reader&lt;/a&gt;: &lt;p&gt;&lt;a href="http://parislemon.com/post/11697330004" target="_blank"&gt;parislemon&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Google is ripping out the underlying social stuff in Google Reader — stuff that never really worked anyway — and instead using their RSS reader as a way to spur Google+ usage.&lt;/p&gt;
&lt;p&gt;Makes sense. I’m excited for the new design, which is comically old (and naturally will look nowhere near as good as &lt;a href="http://reederapp.com/" target="_blank"&gt;Reeder&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;Here’s the best part of this announcement though:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We recognize, however, that some of you may feel like the product is no longer for you. That’s why we will also be extending Reader’s subscription export feature to include the following items. Your data belongs to you, after all, and we want to make sure you can take it with you.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Translation: Many of you will hate having Google+ shoved in your face. Too bad. Don’t let the door hit you in the ass on the way out. &lt;/p&gt;
&lt;p&gt;FWIW, I agree with this mentality. If you’re going to go for it, go for it. &lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://divinerobotrix.tumblr.com/post/11704552426</link><guid>http://divinerobotrix.tumblr.com/post/11704552426</guid><pubDate>Thu, 20 Oct 2011 22:58:37 +0200</pubDate></item><item><title>Running</title><description>&lt;p&gt;&lt;a target="_blank" href="http://free-extras.com/images/forrest_gump_running-10696.htm"&gt;&lt;br/&gt;&lt;img src="http://images.pictureshunt.com/pics/f/forrest_gump_running-10696.jpg" border="0" alt="Forrest Gump Running"/&gt;&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;
&lt;p&gt;When you get older than 30 ( naturally I don&amp;#8217;t speak from my own experience here) you sometimes make the observation that you can do things you never before thought you would be capable of. Such as speak in front of a hundred people (without having to throw up first), say what you think and believe in it, and run more than 2 kilometres without fainting (and throwing up). When I started running again (after a 20 year long pause) I noticed it wasn&amp;#8217;t that bad. In fact, it was good. I could run. And so i did. Here I am, I, who was the one mocking people who engaged in this stupid physical activity - that not only would make you sweat, look extremely unattractive, and wear flat shoes, but also will at one point or the other, turn you into a person who thinks it is perfectly natural to wear neon coloured reflective vests and headbands with flashlights attached to them (I haven&amp;#8217;t reached that point yet) - and I&amp;#8217;m running. Like Forrest Gump.&lt;/p&gt;
&lt;p&gt;PS: Some things you thought you wouldn&amp;#8217;t capable of when you were 25 you will never be able to do of course. Such as say &amp;#8220;no&amp;#8221;, openly dislike dogs and do a handstand. Or maybe that&amp;#8217;s just me. &lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/11285365797</link><guid>http://divinerobotrix.tumblr.com/post/11285365797</guid><pubDate>Mon, 10 Oct 2011 22:26:13 +0200</pubDate></item><item><title>jaymug:

Vintage Think Different Apple Commercial ‘Crazy Ones’,...</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/XUfH-BEBMoY?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.jaymug.com/post/11274570103" target="_blank"&gt;jaymug&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Vintage &lt;em&gt;Think Different &lt;/em&gt;Apple Commercial ‘Crazy Ones’, with the voice of Richard Dreyfuss&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://divinerobotrix.tumblr.com/post/11284676176</link><guid>http://divinerobotrix.tumblr.com/post/11284676176</guid><pubDate>Mon, 10 Oct 2011 22:02:06 +0200</pubDate><category>advertising</category><category>branding</category><category>marketing</category><category>apple</category><category>steve jobs</category><category>inspiration</category></item><item><title>Lost</title><description>&lt;p&gt;&lt;img src="http://www.garydavidstratton.com/wp-content/uploads/2011/02/lost-tv-show.jpg" alt="Lost" width="640" height="512"/&gt;&lt;/p&gt;
&lt;p&gt;is not only one of the greatest TV-series ever made but also the feeling I have when I randomly follow people at Twitter and ask them to review/promote Blobster under the account &lt;a title="@BlobsterApp" target="_blank" href="https://twitter.com/#!/BlobsterApp"&gt;@BlobsterApp&lt;/a&gt;. I have know idea if they even read the tweets or just think of me as another idiot trying to win them over with my not even cute Swenglish and abbreviations that I make up so as not to sound my age (&lt;em&gt;flw&lt;/em&gt; would be &lt;em&gt;follow&lt;/em&gt; in Twitter lingo, right? Maybe not, but how else am I going to be able to say something polite and professional in 140 characters? Or maybe that&amp;#8217;s the point. You just don&amp;#8217;t try to be polite because that will make you sound like you&amp;#8217;re 40 - which I am NOT, btw) . Well. Got to go and get some T-shirts printed. &lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/11268683245</link><guid>http://divinerobotrix.tumblr.com/post/11268683245</guid><pubDate>Mon, 10 Oct 2011 12:13:00 +0200</pubDate><category>Blobster</category><category>Lost</category><category>Twitter</category><category>marketing</category></item><item><title>Parenthood. You’d better get it right.</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lste3zz4CB1r4sstco1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Parenthood. You’d better get it right.&lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/11239742393</link><guid>http://divinerobotrix.tumblr.com/post/11239742393</guid><pubDate>Sun, 09 Oct 2011 21:57:35 +0200</pubDate></item><item><title>Photo</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lst7fjwvWD1r0ajkto1_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://divinerobotrix.tumblr.com/post/11239369879</link><guid>http://divinerobotrix.tumblr.com/post/11239369879</guid><pubDate>Sun, 09 Oct 2011 21:49:25 +0200</pubDate><category>Mum</category><category>Table</category><category>Cats</category><category>Cat</category><category>Lol</category><category>lolcat</category><category>Fun</category><category>funny</category></item><item><title>Tired</title><description>&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lstcu2xxxi1r1rry7.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;I slept like 4 hours last night. Lying awake, trying to think of a way to get more followers of &lt;a title="@BlobsterApp" target="_blank" href="http://twitter.com/#!/BlobsterApp"&gt;@BlobsterApp&lt;/a&gt;. I&amp;#8217;m not used to intentionally bugging people, on Twitter or otherwise. But judging from the attention this blog has got so far (zero) I guess I&amp;#8217;ll just have to learn.&lt;/p&gt;
&lt;p&gt;Amazing though, how ideas that sound super great at 3 am will not sound so great five hours later when you are wide awake and trying to protect thin layers of your brain from being slowly and painfully peeled off by the music in &lt;em&gt;&lt;a title="Busytown mysteries" target="_blank" href="http://www.busytownmysteries.com/"&gt;Busytown mysteries&lt;/a&gt;&lt;/em&gt; childrens&amp;#8217; show. &lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/11239251921</link><guid>http://divinerobotrix.tumblr.com/post/11239251921</guid><pubDate>Sun, 09 Oct 2011 21:46:00 +0200</pubDate></item><item><title>Photo</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lsmfoprAOH1qku4vyo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://divinerobotrix.tumblr.com/post/11236814479</link><guid>http://divinerobotrix.tumblr.com/post/11236814479</guid><pubDate>Sun, 09 Oct 2011 20:52:03 +0200</pubDate></item><item><title>louelladeville:

Louella Deville Photographer; Jessica Eisner...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lspnyz5srV1qhe70lo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://louelladeville.tumblr.com/post/11148803789" target="_blank"&gt;louelladeville&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Louella Deville&lt;br/&gt; Photographer; Jessica Eisner&lt;br/&gt; Styling and creative director ; Louella Deville&lt;br/&gt; Location; Melbourne AUS&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;Gorgeous.&lt;/p&gt;</description><link>http://divinerobotrix.tumblr.com/post/11223096605</link><guid>http://divinerobotrix.tumblr.com/post/11223096605</guid><pubDate>Sun, 09 Oct 2011 13:54:14 +0200</pubDate></item></channel></rss>
